Ascend

Where Banking Meets Renting

Ascend helps convert 10x more underserved renters into homeowners with reduced risk. Our platform leverages the KAS (Karla Ascend Score) to assess renters' financial wellness, empowering them on the path to homeownership while driving revenue growth for financial institutions.

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Unlock Dreams, Gain Powerful Insights

Ascend helps financial institutions empower underserved communities by understanding their life goals and fast-tracking homeownership. Transform dreams into real growth while gaining deep insights that drive smarter decisions and stronger relationships.

  • Modern risk assessment using rental data
  • Seamless integration with existing workflows
  • Predictive analytics to reduce mortgage risk

Ascend helps financial institutions deepen customer relationships and unlock growth. Stay ahead by meeting clients' life goals and driving success.

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Unlock New Opportunities with Ascend’s Loan Solutions

Use aggregated data to deliver personalized loan offers that perfectly match your customers' needs.

  • Personalized loan offers using real-time data insights
  • KAS algorithm scores low-risk mortgage candidates
  • Streamlined automation improves efficiency and reduces risk

Take the guesswork out and confidently provide the right solutions. From personal to auto and home equity loans—while driving growth and reducing risk.

Trusted by Equifax & FIs

Empowers up to 100,000 Members Across Canada

At Ascend, data privacy and security are our top priorities, adhering to SOC II and PIPEDA standards. We supercharge marketing teams with personalized, consented insights for driving member growth.

Personalized Insights

Drives marketing with data-driven insights.

Supports 100K Members

Handles up to 100,000 active members.

No Bank Connection

Independent portal, no system integration needed.

SOC II & PIPEDA Compliant

Ensures data security and privacy.

Underserved Members of Ascend Benefit From:

Ascend offers a range of services designed to meet the unique needs of underserved members, empowering them to achieve financial wellness, security, and life goals.

Financial Wellness

Our tools help members take control of their financial journey with a focus on long-term success.

  • Personal Financial Literacy
  • Spend & Balance Capture
  • Credit Building
  • AI-Powered Life Goals

Secure Rental Portal

We offer secure, embedded rental services that promote savings and financial growth.

  • Embedded Rent Payments
  • Embedded Rent Reporting
  • HomeFund Rewards Earn cashback rewards with each rent payment, locked exclusively in for a home purchase payment
  • Gamification Challenges

Personalized Offers

We create tailored financial solutions that reflect each member's personal aspirations and needs.

  • Offers tailored to Life Goals
  • De-risked financial offers
  • Targeted loan opportunities
  • Exclusive member discounts
  • Savings on essential services

Frequently Asked Questions